A newly funded startup, Internal, says it wants to help companies better manage their internal consoles

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A newly funded startup, Internal, says it wants to help companies better manage their internal consoles

Uber and Facebook and countless other companies that know an awful lot about their customers have found themselves in hot water for providing broad internal access to sensitive customer information.

Now, a startup says its “out-of-the-box tools” can help protect customers’ privacy while also saving companies from themselves. How? With a software-as-a-service product that promises to help employees access the app data they need — and only the app data they need. Among the features the company, Internal, is offering, are search and filtering, auto-generated tasks and team queues, granular permissioning on every field, audit logs on every record and redacted fields for sensitive information.

Whether the startup can win the trust of enterprises is the biggest question for the company, which was created by Arisa Amano and Bob Remeika, founders who last year launched the Blockchain technology company Harbor. The two also worked together previously at two other companies: Zenefits and Yammer.

All of these endeavors have another person in common, and that’s David Sacks, whose venture firm, Craft Ventures, has just led a $5 million round in Internal. Sacks also invested last year in Harbor; he was an early investor in Zenefits and took over during troubled times as its CEO for less than a year; he also founded Yammer, which sold to Microsoft for $1.2 billion in cash in 2012.

All of the aforementioned have been focused, too, on making it easier for companies to get their work done, and Amano and Remeika have built the internal console at all three companies. It’s how they arrived at their “aha” moment last year, says Amano. “So many companies build their consoles [which allow users advanced use of the computer

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