How Augmented Reality and Artificial Intelligence Are Helping Entrepreneurs Create a Better Customer Experience
Expert insights on taking personalization to the next level.
4 min read
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Michael Bower helps companies provide cool experiences to their customers on the web. As CEO of Sellry, an ecommerce solutions company, he combines creativity with the latest technology to propel brands into the future. Alongside clients, Sellry works to reimagine and design the future of ecommerce.
What new technology do you think will greatly impact consumer-facing startups in the near future?
AR is going to completely change many industries. We’ve seen applications where you can just point your phone at something and it’ll tell you about it. We’ve also seen smart mirrors. There’s even APIs where it’ll measure your body from a photograph with a degree of accuracy. A lot of these APIs are nearly real-time. Some of them can even look at multiple different subjects at the same time and figure out many things about them. It’s the future.
How soon do you think this will be a common practice?
We did an experiment this year. We built out an augmented reality experience of an imaginary office space for an ecommerce trade show. We wanted to see how relatable it was. Would people get it? Would they understand it? And what we found was, it’s still a little bit early. Enterprises are toying with the idea, some of them are trying things, especially in the sports and entertainment industries. Fashion is obviously trying things for sizing. I think that we’re looking at 2021 for when we pass that early adopter stage and start getting into the early majority.
What industry do you think will be the first to benefit from AR?
I think certain industries like real estate, architecture and B2B sales will adopt it faster because AR will give them the ability in the fields to conduct a demonstration or to evaluate a pitch better. There are enormous companies in those spaces already investing ab