Amazon challenges Google with smaller, cheaper Echo Show

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Amazon challenges Google with smaller, cheaper Echo Show

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Amazon's new Echo Show 5 is much smaller and cheaper than previous versions of the speaker.
Amazon’s new Echo Show 5 is much smaller and cheaper than previous versions of the speaker.

Image: Amazon

By Karissa Bell

Amazon just ratcheted up the pressure on Google in a major way.

The company just unveiled its new Echo Show 5, a smaller and cheaper version of its Echo Show speaker. The $89.99 device is available for pre-order now and will start shipping In June.

With the new model, Amazon has given its camera-enabled speaker a significant cut in size and price. While the previous version of the Echo Show had a 10-inch display and cost $229.99, the latest version is just 5.5 inches, and costs less than $100.

These reductions make the speaker much more competitive with Google’s Nest Hub (née Home Hub), which has a 7-inch display (but no camera) and costs $129.

In addition to the smaller screen, Amazon has made a few other changes to the design of the Echo Show 5. The bezels appear to be a bit slimmer, and the camera has moved from the center to the top right side of the speaker. The camera and microphone also come with a physical shutter switch, a privacy feature likely intended to make people more comfortable with the camera-enabled speaker. 

The new Echo Show 5 has a camera shutter, seen here closed.

The new Echo Show 5 has a camera shutter, seen here closed.

Image: Amazon

The Echo Show 5 comes in two colors: charcoal and sandstone (seen here).

The Echo Show 5 comes in two colors: charcoal and sandstone (seen here).

Image: Amazon

The company also announced a new privacy-centric feature that will be available to all Alexa users: the ability to more easily delete your voice recordings. Beginning today, you can say

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